Assassin’s Creed Valhalla promised a big gameplay trailer at Microsoft’s Inside Xbox event, and the world held its breath to see the latest Assassin’s Creed running on the Xbox Series X.
Unfortunately, Ubisoft is a renowned liar and it was talking bollocks. The “gameplay” trailer was mostly landscapes and lighting effects, with a few seconds of deliberately staged combat. It’s about as representative as Aliens: Colonial Marines’ trailers were.
While this could be written off as Ubisoft simply playing fast and loose with definitions, it continues a pattern of dishonest behavior from both the publisher and its corporate peers. Pre-release promotion should at least strive for basic honesty, but this industry can’t do anything straightforward and upfront.
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Literally none of this would’ve happened if they just called it a “story trailer” or “setting trailer” or anything else a 5 year old would recommend.
The marketing team: “So this footage has been generated with the game engine?”
Developers: “Yes, but actually…”
The marketing team: “GAMEPLAY TRAILER, EVERYONE!”
“MaYbE iT sHoUlD lOoK LiKe a NeWsPaPeR”
Still better journalism than the Sun, Jim
My favorite is still the: “Footage uses in-game engine”.
Like, What? you mean that Unreal engine? the engine now a days is also used by god damn movie studio’s to render real time CGI backdrops on ludicrous hardware… that engine?
I used to love watching pre-rendered cutscene as a kid, they look really cool and much better than anything a game could offer, but that was a decade ago, I still enjoy them but in the end, the real game is all that matter, this kind of trailer is kinda worthless
“To be clear, this is an in-game first look teaser”
Question: What is an in-game first look teaser? I see this term and I have no idea what it is meant to represent. Also no. Because “in-game” would require showing the game. Something not shown. “First look” is also wrong. The art stream was the first look. There is only one first look. And “teaser” is not correct either, as this teases NOTHING. IT’S JUST AN AD!
Edit: It gets better. “We have a long marketing campaign ahead of us” Coming from these guys that is a threat. Also it means to not expect the game anytime soon.
ubisoft = “heres our gameplay trailer”
marketing team = “they left out cutscenes”.
“be patient” said the company. “pre order now” said the same company
Pick one. You can’t have both. And I think we all know damn well which one they’d pick
These trailers go well with the games that have no content in them.
“Be patient and kind while we blatantly lie to your face.”
Just when you think these games publishers can’t reach new lows… they prove you wrong.