Blizzard Entertainment President J. Allen Brack is a man who knows he doesn’t have to apologize, and that’s why he’s never done it.
Sure, you may feel like you’ve heard him apologize, and he may even say sorry. He doesn’t actually apologize though, and after several issues with Blizzard and its behavior, the hallmarks of the Brack Apology – the Brackology – have become clear.
His routine is transparent, but it never needs to be anything else, because he knows full well he doesn’t have to apologize. Not for Blitzchung, not for Warcraft 3: Reforged, not even for how Blizzard damaged the careers of an entire league of pro Heroes of the Storm players.
The Brackology is never sorry, but it is always insulting.
As a distraction from the horrifying shitscape our world is turning into: Jim looks like the villain of a Modern-Day _Dolemite._
So many gaming companies have shat the bed this Generation.
Looking forward to how low they will go next gen.
That’s politics, baby!
” The Gang Shits on Blizzard. ”
(And they deserve it)
Can’t believe he made a second career to spite WWE over a copyright claim.
We’re sorry.
[pets puppies]
Sorrryyyyyyy.
[naked on the rug in front of fire]
We’re sorry for the things that happened. They were uncomfortable e-sports moments.
[Ski’s down slope]
Sorrrryyyyyyyyy.
[puppy eyes, blink blink]
J. Allen Bracula, a vampire that only feeds on diabetics
Welcome to Philadelphia, Jim’s steaks on South Street makes the best cheese steaks.
When Jim really goes in on you, there is a direct correlation between how much he alters your voice and how little he likes you.
It’s telling that in his apology he, at least to my recollection, never once stated what it was Blizzard did. He said they acted too quickly then not quickly enough to rectify the situation. Then he said he was sorry. If you were just casually watching, without any insight into what he was talking about, you’d still have no idea what the fuck he was apologizing for. That’s by design. He’s not sorry. That’s why he never actually stated what they did and why it was wrong, just that they acted hastily and then slowly.
And we know it was a hollow apology. Blitz and Commentators were still banned. They just had their sentence reduced. That’s not a “Oops, sorry. We fucked up.” . That’s a “Ugh, shut up. We want this to go away.” They’re not at all ashamed of what they did. Sure, they lowered his ban time. But if Blizzard truly believed what they did was wrong, they’d retract that ban. You know, like someone who was actually sorry for what they did would do? Does anyone truly believe that was anything other than a move to placate the hardcore fans while at the same time letting others know that we won’t tolerate anyone who says something Blizzard considers controversial?
I heard Sterdust, Duke Amiel du H’ardcore, the Cornflake Homunculus, and the Pog Fucker also moved to Philadelphia! What a coincidence!
Imagine stumbling upon Jim, in full costume, out on the sidewalk.
I completely forgot the HotS statement. They essentially said: “We do this, because our grEaT cOmUniTY eXpeCTs tHiS fRoM uS.”
The lack of honesty is disgusting. At least Android Wilson has the decency not to hide behind the facts that he just loves money.
Edit: If I would have said something along the lines of “I am sorry you feel that way” or “It was a tough growing-up moment.”, my mom would have slapped me across the room.
Brack’s head looks like a middlefinger with a cheap wig that was bathed in conditioner.
Jim roasting an executive on a Monday morning. This is how life should be
I’ve never been real wild about Blizzard, but in the last decade I’ve come to really, genuinely despise it.
Blizzard: “We had a very hard week.”
Bethesda: “Yeah, join the club.”
Konami: “What’s that? There’s a club? Can I join?!”
Blizzard and Bethesda: “No.”
“Skyrim character creator hair”
Never have truer words been spoken.
“We stand behind our games…”
Only so you don’t get pelted by the audience’s rotten tomatoes and rocks.
I think TB must be rolling over in his grave considering how much he loved blizzard games.