Electronic Arts has done what Electronic Arts does best – take gross liberties and subsequently pretend it’s sorry. In yet another corporate backtrack, EA has had to remove ads from UFC 4 after smuggling them in post-launch.
UFC 4, which costs a basic shell price of $59.99, is a corporate product that felt the need to bombard players with commercials for Amazon’s The Boys. It’s worth repeating that this is not a free game, nor has it ever been billed as ad-supported.
No, EA just wanted money. And it doesn’t respect you. In fact, it thinks you’re so stupid that you’ll believe EA every time it does something for money and then issues a boiler plate apology after absconding with a bucket of cash.