Blizzard’s Hong Kong Non-Apology Is Pathetic, Cowardly, And Worthless

Blizzard CEO J. Allen Brack pretended to apologize for recent controversies surrounding their decision to suspend Hearthstone player Blitzchung over his support of Hong Kong protesters.

The whole affair is an attempt at placating a Blizzcon crowd so they can be excited for Diablo 4 and Overwatch 2.

Some media publications have called it an apology, but it isn’t. It’s a cowardly performance of artificial remorse that says nothing, commits to nothing, and admits even less.

Let’s go through Brack’s meaningless craven fluff and poke holes in its complete flimsiness!

#Blizzard #Blizzcon #HongKong #China #Diablo4 #Overwatch2 #JimSterling #IndustryBS


  1. Wait a minute… Is that a rainbow flag? I thought blizzard didn’t allow political subjects in their streams.

  2. I actively wince when I hear the audience, and the CEO of course.

  3. All I could think of was the old South Park BP episode: “I’m soooorry”

  4. Giovanni Del Prete

    He never mentioned Blitzchung’s name once. Everything he said was scripted to the bone and corporate cold, empty, meaningless.

  5. Blizzard: “I hope it’s clear how committed we are to everyone’s right to express them selves”

    Blizzard: (disables comments on official BlizzCon live feed)

  6. What really matters is that Brack was forgiven by the toughest crowd: people so mad at Blizzard that they still paid substantial sums to go to their con.

  7. Wow that was actually infuriating to watch. “We’re really sorry we got caught.”

  8. TheVideoGameManiac

    I swear they had a few hypeman in the audience.

  9. “And that’s how it will end, not with a bang, but with a whimper.” Goodnight, blizzard.

  10. My high school English teacher would have failed this dudes speech so quickly. Be specific

  11. I have never heard anyone use that many words to say absolutely nothing. Give that man an award.

  12. Cue the clip from south park of the bp guy apologising.

    “We’re sorrryyyy.”

  13. Stealing a cookie from the cookie jar and then apologizing for stealing it while still consuming said cookie is not an apology.

  14. “We are committed to letting you express yourselves,”…he says on a live stream where Blizzard DISABLED THE CHAT SO PEOPLE COULDN’T SAY ANYTHING ABOUT CHINA!

  15. “We didn’t live up to the high standards we set for ourselves”

    With that haircut – dude has no standards.

  16. “Hope its clear how committed we are to everyone’s right to express themselves all kinds of ways, all kinds of places.”

    Just not that way and not this place, you made that crystal clear.

  17. Just another corporate: “We’re sorry we got caught, and now we’re going to say something meaningless instead of fixing what we did wrong and hope you forget because you want one of our games.” They aren’t off the hook, and I won’t buy anything from these greedy pigs. I am disappointed in any news outlet that pretends this is a genuine apology to help Blizzard wriggle out of behaving like decent human beings.

  18. *Blizzard:* “I’m sorry that I stole your cake”
    *Player:* “Ok give it back…”
    *Blizzard:* “I’m glad we had this conversation” … * nom nom nom *

  19. “We believe that what the Chinese government is doing in Hong Kong is at odds with our own values, both personal and as a company. Though we recognize that the Chinese market and Chinese players are important to us, we also recognize that over the last year we have compromised some of our own values in pursuit of that market, and for that, we apologize. We will strive to do better in the future, and make all our players proud, wherever they’re from.” There. I wrote a decent apology for them. Wasn’t hard, took me two minutes.

  20. “Accept responsibility.”

    ……you literally have more money than any player or worker beneath you will ever see and your watery non apology has gone nothing and you have yet to see any notable repercussions. What, exactly, will taking responsibility entail? Cuz so far it seems to entail fuck and all.

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