Activision’s “Diversity Tool” Is F*cking Awful (The Jimquisition)




Activision Blizzard recently crowed about a “diversity tool” that it claimed would avoid tokenism, even though it’s nothing BUT tokenism. It did not, as the company doubtlessly hope, deflect all the bad publicity it’s earned.

17 Comments:

  1. Simple Chronology

    Hi, I just subbed so that I could unsub.

  2. Oh so that’s where that design came from. Someone was using it for some kind of meme.

  3. em “hire more diverse creators”, so… you assume they will act different because of their race and gender, and other characteristics… sounds racist to me Jim…

  4. Seeing Blizzard’s attempts to improve their reputation is like seeing Wile E. Coyote’s attempts to catch the Road Runner.

  5. excuse me… why do we need representation? can’t we just create what works best? not base our choices off of someone’s perception of our creation? art is not created by whole population at once, so why the f should you mirror it, or appeal to every group in it?

  6. nobody: how diverse are you?
    blizzard: fifteen

  7. Xavier Seventeen

    that end bit really made my day ^_^

  8. You think Bliz or Activision are evil? Let us never forget the 3rd leg “king” made it’s fortune from candy crush, the game they stole off a kid and then forced him out the market in the financial mess they ensued by trying to trademark the word “saga”

  9. To be fair Jim, there is a natural ‘normal’. The normal curve is so called because it occurs across nature, it doesn’t matter what stat you pick, be it a kids hight across classroom or air humidity across a country area you’ll get the same normal curve.
    Heterosexual is still the normal, in the mathematical sense. So if you try to chart anything like that, that will happen in the middle of the graph.
    Don’t get me wrong though the tool as a concept it’s a fucking stupid idea, I just had to correct you on the maths.
    Oh and also welcome back to the UK mate.

  10. who else is excited for the 800k subscriber special?

  11. When all you have is a hammer, every problem looks like a nail. This is almost certainly the brainchild of a dev who thinks they have solved the problem with the super power they possess. I hope they learn from this.

  12. The end was fking wholesome

  13. Both the woke and the anti-woke are laughing their ass off. This “Diversity Tool” apparently caters to the woke by making objectively verifiable that which, by the woke definition, can not be objectively verifiable. It’s deliciously ironic.
    And the “normal” is still normal by definition, Jim. Any effort to create “diversity” or “inclusion” these days are necessarily working from a perspective where the “straight white guy” is the norm. It’s odd that you would imply otherwise.
    It was a very nice bit at the end. I think a bit more of unscripted human interaction could do very well in these videos.

  14. I’m a straight white guy, and even I find that tool to be bigoted racism. I’m surprised that they missed out religion on it.

  15. Hey wait, that encounter at the end was super sweet.

  16. They’re basically trying to break people into a mathematical formula.
    If you care so much about diversity then take my perfect solution: Make fantasy WITHOUT HUMANS!
    Make a blue, huge snout, multi horned frog like short creature with a long transparent dot colored tail it can either bounce off of or use to slither like a snake with long padded feet.
    Is that diverse enough?!

  17. Always happy to laugh at some dumber stuff these days.

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